OAIRA

OAIRA

The agentic market research and intelligence platform you own.

OAIRA combines AI-guided survey design, autonomous AI interviewers, simulation-based validation, deep research pipelines, and real-time analytics into one cohesive system. Keep your data and methodology on your own stack — deploy via API, CLI, or MCP.

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Who it's for

Teams

Market researchers, product teams, HR and training, educational institutions, and developers building research-powered applications who want AI acceleration without losing control.

What it solves

The expertise barrier, the validation gap, and integration fragmentation. Research rigor is encoded in the platform — not in specialized headcount.

Capabilities

  • AI-guided survey design

    Eight professional research methodologies — Jobs-to-be-Done, User Journey Mapping, Gap Analysis, Hypothesis Testing, and more. Describe your research goal; the AI recommends a methodology, walks you through guided steps, and generates a complete structured survey.

  • Agentic simulation

    Run surveys against pools of AI personas (10–500) before deploying to real respondents. The platform flags divergences between synthetic and real response patterns, helping you catch design flaws before they cost fieldwork budget.

  • Autonomous AI interviewer

    Deploy a conversational AI agent that conducts open-ended qualitative interviews. The agent tracks coverage across your research brief, adapts its probing based on responses, and extracts structured answers from the full conversation.

  • Deep research pipelines

    An 8-phase agentic workflow — planning, discovery, triage, extraction, modeling, synthesis, validation, finalization — that ingests uploaded documents, performs semantic search via pgvector, tracks citation chains, and produces confidence-scored synthesis.

  • Assessment and teaching mode

    Surveys can operate as scored assessments with follow-on actions triggered by responses: remediation lessons, instructional videos, resource links, or AI-generated explanations. Session summaries aggregate scores and show per-question breakdowns.

  • Experience cards

    Beyond questions: video capture, audio capture, interactive sliders, scenario explorers, chart embeds, AI research cards, and insight callouts. Mix questions and cards in one flow.

  • Real-time analytics and reporting

    15+ chart types, methodology-specific analysis (Ulwick opportunity scores, journey friction rates, gap pairs), AI-powered analytics chat, and streaming report generation. Export to PDF, PowerPoint, Excel, HTML, or DOCX.

  • API-first

    OpenAPI 3.0 spec at /api/docs. RESTful endpoints, bearer token auth, Zod-validated payloads. Full CRUD for surveys, simulations, personas, interviews, research runs, and reports.

Differentiators

  • Methodology is code, not advice — research rigor is embedded in executable workflows, not documentation or specialist headcount.

  • Simulate before you deploy — validate survey design with AI personas before committing fieldwork budget to real respondents.

  • One system for research, assessment, and content delivery — not a survey tool bolted onto a report builder.

Integrations

  • REST API

    OpenAPI 3.0 spec at /api/docs. Swagger UI at /admin/api. Full CRUD plus streaming endpoints for AI-powered operations.

  • CLI

    OAIRA CLI for terminal and CI workflows. Manage surveys, respondents, simulations, and more. Configure with an API key from Integrations.

  • MCP

    HTTP Model Context Protocol server at /api/mcp. Connect Claude Desktop, Cursor, VS Code, or any MCP-compatible client to your research data. Configure via /admin/mcp.

OAIRA — Orchestrated AI Research Agents