OAIRA

Who it's for

Capabilities

• AI-guided survey design

  Eight professional research methodologies — Jobs-to-be-Done, User Journey Mapping, Gap Analysis, Hypothesis Testing, and more. Describe your research goal; the AI recommends a methodology, walks you through guided steps, and generates a complete structured survey.

• Agentic simulation

  Run surveys against pools of AI personas before deploying to real respondents. Two modes: LLM mode (up to 150 agents with full qualitative depth) and Statistical mode (up to 1,000 agents in seconds at near-zero cost using probabilistic trait models). The platform flags divergences between synthetic and real response patterns to catch design flaws early.

• Autonomous AI interviewer

  Deploy a conversational AI agent that conducts open-ended qualitative interviews. The agent tracks coverage across your research brief, adapts its probing based on responses, and extracts structured answers from the full conversation.

• Research studies

  Project-level wrapper for a full research program. Define a research brief, attach surveys, simulations, and respondent pools, upload context documents, track a 12-step readiness checklist, and let the AI Research Designer guide you from question to launch inside a unified workspace canvas.

• Deep research pipelines

  An 8-phase agentic workflow — planning, discovery, triage, extraction, modeling, synthesis, validation, finalization — that ingests uploaded documents, performs semantic search via pgvector, tracks citation chains, and produces confidence-scored synthesis.

• Assessment and teaching mode

  Surveys can operate as scored assessments with follow-on actions triggered by responses: remediation lessons, instructional videos, resource links, or AI-generated explanations. Session summaries aggregate scores and show per-question breakdowns.

• Experience cards

  Beyond questions: video capture, audio capture, interactive sliders, scenario explorers, chart embeds, AI research cards, and insight callouts. Mix questions and cards in one flow.

• Real-time analytics and reporting

  15+ chart types, methodology-specific analysis (Ulwick opportunity scores, journey friction rates, gap pairs), AI-powered analytics chat, and streaming report generation. Export to PDF, PowerPoint, Excel, HTML, or DOCX.

• Embedded AI agents

  Eight specialized AI agents live directly inside every major admin page — survey builder, simulation console, research studio, report editor, pool manager, and more. Each agent knows the current page context and the entity you're working on, enabling natural conversation-driven workflows without leaving your screen.

• Agent archetypes

  Configure interviewer personas with continuous tone sliders — formality, assertiveness, empathy, verbosity, and systematic depth. Sandbox-test any archetype live before deploying to real respondents. Three system templates ship out of the box; create unlimited custom archetypes per org.

• Study Architect

  Compose multi-step research programs as visual node graphs. Chain surveys, interviews, simulations, analysis steps, conditional branches, and output nodes into a single executable study flow. Drag-and-drop canvas with React Flow, auto-save, and per-org scenario library.

• Live simulation dashboard

  Monitor simulation runs in real time with per-agent cohort cards, live sentiment inference, and metric bento tiles. Toggle War Room mode for a dark high-contrast command view designed for active monitoring sessions.

• API-first

  OpenAPI 3.0 spec at /api/docs. RESTful endpoints, bearer token auth, Zod-validated payloads. Full CRUD for surveys, simulations, personas, interviews, agent archetypes, study scenarios, research runs, and reports.

Differentiators

• Methodology is code, not advice — research rigor is embedded in executable workflows, not documentation or specialist headcount.

• Simulate before you deploy — validate survey design with AI personas before committing fieldwork budget to real respondents.

• One system for research, assessment, and content delivery — not a survey tool bolted onto a report builder.

• Full LLM cost visibility — every AI call is logged, attributed to a feature and entity, and surfaced in the usage dashboard. Plan-aware limits with admin override capability.

Integrations

• REST API

  OpenAPI 3.0 spec at /api/docs. Swagger UI at /admin/api. Full CRUD plus streaming endpoints for AI-powered operations.

• CLI

  OAIRA CLI for terminal and CI workflows. Manage surveys, respondents, simulations, and more. Configure with an API key from Integrations.

• MCP

  HTTP Model Context Protocol server at /api/mcp. Connect Claude Desktop, Cursor, VS Code, or any MCP-compatible client to your research data. Configure via /admin/mcp.